HP Materials
HP Materials and DHP Materials are Malaysian distributors of specialty wood panel products, serving furniture makers and interior designers. The client sought a refreshed brand identity and website to strengthen its positioning in a highly competitive market.
AGENCY
Gothic Design
CLIENT
HP Materials
YEAR
2022
ROLE
Designer
Led the development of the brand identity across key touchpoints
Designed the logo and brand applications
Developed the website layout aligned with the brand system
Managed visual execution in collaboration with the project manager
CHALLENGE
The brand needed to resonate with a professional audience while differentiating itself from established local competitors. The client requested a simple, classic logo with depth of meaning, and a functional website capable of showcasing wood panel products with clarity and impact.
Brand Identity
Inspired by wood and its surroundings, the identity uses layered color blocks, like material swatches, cut into negative space to form the HP & DHP name. The palette is rooted in nature: deep timber green reflects forest shade, brighter green signals new growth, and horizon blue suggests openness and possibility. This block-and-cut system creates a consistent visual language that scales across product materials, company divisions, and brand touchpoints.
Website UI Design
The website was designed with a clean, minimal layout that supports product discovery and includes a material visualizer for instant finish previews. I created the page layout and visual system, then handed off the design to a web partner for development.
Outcome
A cohesive identity and streamlined digital experience elevated the brand’s professional presence. The logo system unified key touchpoints, while the website improved material discovery through clear structure and intuitive navigation.
Photography: Tribeca Studio