TotalEnergies Collateral
This project developed marketing collateral for TotalEnergies’ Asia Pacific & Middle East (APME) market, supporting industrial and construction vehicle lubricants across digital and print.
AGENCY
Gothic Design
CLIENT
TotalEnergies (SG)
YEAR
2023
ROLE
Designer
Designed brochures and marketing collateral aligned with global brand guidelines
Designed digital banners and key visuals for campaign communications
Adapted existing brand assets into new layouts and visual formats
CHALLENGE
The collateral needed to support the rebrand from Total to TotalEnergies by consistently applying the new logo and updated brand guidelines across all assets. It also had to communicate a broad product portfolio clearly, from quick-scan e-banners to information-dense brochures.
Digital Banners
A key visual for MULTIS HP 2 MOLY, an extreme-pressure grease for mining and construction equipment, was created and rolled out across a full set of digital banner sizes. Set in a real mining environment, the visual uses heavy-equipment imagery to signal durability at a glance.
Lubricants Communication System
Developed a structured communication system for TotalEnergies’ lubricants range, including a 20 page master catalogue and a series of SKU-level product sheets. Applied a modular layout framework to maintain clarity, scalability, and brand consistency across formats.
Outcome
A consistent design system was developed to align with the updated TotalEnergies brand guidelines. Modular grids and a clear information hierarchy were applied across e-banners and brochures to maintain clarity and consistency.